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  Get the most current news on Oregon community and public affairs, research, and marketing communication trends.
 
   
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American Red Cross

American Red Cross
Standing in the Breach
Reputation Management

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Overview

Following the terrorist attacks on September 11, 2001, Americans desperately wanted to help victims. Thousands turned to the American Red Cross, which was the most visible agency providing emergency services in New York and Washington, D.C. The response was unprecedented in its scope – and it overwhelmed the Oregon Trail Chapter, which happened to be undergoing a transition in its communications department.


Top 8 out of 51
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American Red Cross    American Red Cross
Standing in the Breach

Committee for SAIF Keeping    Committee for SAIF Keeping
No on 38

Grocery Manufacturers Association    Grocery Manufacturers Association
Reversing Early Support Defeats Costly Labeling Law

Oregon Forest Industries Council    Oregon Forest Industries Council
Chopping Anti-Clearcut Initiative Down to Size

    
Tillamook Cheese     Tillamook Cheese
Increase Consumer Interest and Awareness

Wordstock Literary Festival     Wordstock Literary Festival
Spreading the Word about Wordstock

Private K-12 School     Private K-12 School
Managing the Unthinkable

Nelson Irrigation Corporation     Nelson Irrigation Corporation
Averting a Costly Bureaucratic Delay




Tips & Trends

Engaging Mommy Bloggers

Engaging Mommy Bloggers One of the most powerful ways to market your brand to consumers is via social media. An established, powerful group of influencers that are a vital branch of the social media tree are alpha moms. Acting independently, members of this little known, but highly motivated group, are shaping consumer attitudes. Have you been good to your alpha mom lately? Comments (0)



Case Study
Magnifying Glass Fort Vancouver Regional Library District
Fort Vancouver Regional Library District

Engaging Customers for Key Decision Making
Public Opinion & Market Research

The Fort Vancouver Regional Library District has never charged late fees for overdue materials. Some board members proposed changing that policy and charging patrons late fees for overdue books. District managers wanted to know what library patrons thought about the proposal.



Testimonials

Public Opinion & Market Research



Jim Fullan
Director, Marketing and Public Relations
Portland Opera
Making Changes in a Portland Institution
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